“I feel like I’m now an important part of the process - building the bridge between ‘caring’ & ‘the business of caring.”

Bringing the Brand Alive

“Fran has given our organisation the confidence to stick to our guns during a time where glossy rebrands were the norm and focus on supporting our staff through one of the biggest culture change processes in our organisation’s history. If Fran says it, do it.
 – Jess Brown, Group Manager Business Growth, Marathon Health


What our clients are saying:


“We collaborated to create a real Action Plan with values based, culture driven content. I’d rate it a 10/10.” 

Imagine if every employee understood what it really meant to “live the values” on a daily basis -  not just in their interactions with your clients, but also in their interactions with each other.


The ‘Bringing the Brand Alive’ Program provides the missing piece between your brand and staff ownership of your brand to create a customer focused, high performance culture. It consciously connects your values to the daily actions and behaviours of your employees.


Developed over the last three years in collaboration with our clients, this ground breaking program follows a proven 5 step methodology to create a living, values driven brand as the reference point for every contact with every stakeholder.


The full program takes approx. 4-6 weeks and includes a mix of one-on-one interviews and workshops to ‘get under the skin’ of your organisation to understand the key stress points and influence the actual cultural patterns driving daily behaviours.


Key Deliverables: 

  • Staff ownership of the vision, mission and brand

  • A practical Culture Action Plan developed in collaboration with your teams

  • Improved internal communication and employee experience

  • A consistently superior customer experience

For more information email fran@fcmarketing.com.au or BOOK A FREE CALL 


M: 0419 479 531

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